When you only have two choices of operating system for phones, there is not choice. It's a duopoly; there's nothing competitive or pro-consumer in having to lump the entirety of your mobile OS feature sets in two camps and damn anything else that doesn't remotely resemble that.

Sorry but Toyota doesn't have its business model harmed by being able to go to my mechanic to tune a car. If Apple wants to put three layers of dialogues to open up customization, so be it.

I have no sympathy for a trillion-dollar company and their "choice".