The high-end workstation and on-premise server markets overlap with the hyperscale cloud market. That's been true all along on X64 with high-end Xeon and Epyc parts.

"Hyperscale cloud" is just buzzword for "huge data center somewhere else" so there's not much of a difference except packaging and power (machines for hyperscale data centers often take direct DC power, not AC into one PSU per machine.)