I have a slightly different view on the stock market piece. I think there's a cohort who are young enough to think the market returns over the last year are the norm, which led them to believe "the market always goes up" and was an easy way to make money. This group tends towards the growth stocks but it seems like they may now be more skittish once they got a taste of a severe market downside
For some people. Others still have very little cash.
https://www.bloomberg.com/news/articles/2020-12-10/how-a-k-s...
I may be wrong, but my previous intuition was that if people have a recurring increased income stream they'd be more likely to save and invest than if it was a one-off.
A lot of people want the retirement money 'later', but don't want to pay 'now'.
Taking less money from people...
If you've been neglecting them all your life, it's harder than you'd imagine to repair them.
Even in the field of software engineering where, one assumes, the employees are of above average intelligence, many are completely oblivious to what is happening in their 401Ks or even if they have one.