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Ask HN: Startup records local HDTV, offers online DVR. I forget the name?

And I completely forgot the name. Sorry to turn to HN for something like this, but for the LIFE of me, my Google-fu is failing.

The gist is that you pay them, and they DVR your local over-the-air programming, and let you access it online. The name was very soft-sounding, and not a word. Akin to "Hulu" in that regard.

I first found mention of it here, and now I'm blanking. Anyone recall it offhand?

( 6 comments | 5 points | on HN )
Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by mantalk on Wednesday July 06, 2011 @01:44AM (#2732720)
Bamboom?
Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by jeffool on Thursday July 07, 2011 @02:06AM (#2737408)
YES! THANK YOU!

Seriously, I'd racked my mind trying to get that name. I guess it wasn't quite as vowel-heavy as I thought... But that was it; thanks a lot mantalk!

Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by ddorian43 on Saturday July 02, 2011 @05:07AM (#2721333)
zediva
Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by dsl on Saturday July 02, 2011 @05:48AM (#2721369)
They are the DVD rental people. I remember seeing the service the original poster is talking about, but the name escapes me as well.
Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by jeffool on Saturday July 02, 2011 @10:49AM (#2721689)
dsl's right, that wasn't it, but thanks for trying, ddorian43.
Re:Ask HN: Startup records local HDTV, offers online DVR. I ... by pkamb on Monday July 04, 2011 @01:13PM (#2727088)
Have they been sued into oblivion yet?