2000 series was expensive and underwhelming, and raytracing wasn't really viable in real-time with other graphical settings cranked up.

3000 series is a huge performance boost, reasonably priced (at least at MSRP), and gives comfortable buffer on lots of scenarios like high-end VR, 1440p at very high FPS, and comfy 4K with all the good stuff turned up.

Meanwhile, the GTX 1080 was cheap and could basically play everything at 1080p. I think gamers just skipped over the 2000 because it was lame.

But hell, I hope you're right. I'm still rocking a 980, and I've not had any success trying to grab a 3070 to upgrade. Maybe these LHRs will actually free stuff up. (But to be honest, the 980 is still doing fine with most of what I play at 1080p.)

18 months ago I could get a 2070 Super for $550 and the 1080 Titan cards were $799 - 900 at launch and long after. The 2000 series was a lot of bang for the buck.