I think you're conflating technology with profitable or important. That is, you see me saying that software isn't technology and think I'm saying that software isn't profitable or important. That's not at all what I'm saying though. I likened software to writing. Writing can be important and it can be profitable, it's just not technology.

Maybe we could agree on email as a technology. Maybe. I think it's a stretch. I hope we could both agree that the nth email client isn't technology though. It's not adding a new capability to humanity which is how I tend to think about technology. Refrigerator - keep stuff cold. Electricity - power to operate machines and light. Computers - organize, access, modify information. etc. New JavaScript library or new game... Not so much technology.