It is legitimately difficult to get a 3080 right now and I suspect that Nvidia is actually eating a lot of bad PR for it now. That said, if society turns around and starts viewing mining as a significant climate change issue then building hardware to specifically support that market is likely going to be another PR disaster.

I suspect Nvidia's marketing team has grown too comfortable on consistently edging out AMD for ray tracing and isn't the sharpest bunch of tools in the shed.