Are we talking about the Bronze Age, or about the early '00s?

In the '00s, before the FAANG giants had arisen, I would say things were more dynamic than they are now, and there was more room for smaller players.

If we're talking about the Bronze Age then this is a different conversation entirely. Then there was more continuity in each place with the past, but more difference between different places.

I’m not convinced that there was “more room for smaller players” in the ‘00s, the mobile switch created a lot of work for small players. The desktop-web atrophied a bit, particularly in areas where FAANG expanded, but the web and IT as a whole continues to grow and create opportunities for small players to emerge.

Regardless of the ancient world, a lot of people today would say that there’s more polarization with the advent of social media.