Why is everyone ignoring these obvious solutions?

I feel like there are these enormous movements out there to advance byzantine solutions to problems we could readily address with simple new rules. What's worse, these movements champion things like break ups, which will never work for the vast majority of these firms. Many are not monopolies, and do not operate as trusts. (Though FB, Google, and Amazon come closest.) Meeting legal definitions matter to Supremes. No matter how silly the legal definitions may seem to us as laymen.

Two simple new rules. One, make the using of the private data of any user for commercial purposes explicitly illegal with draconian fines assessed per individual violation, not per user. Two, redo copyright in the manner you suggest. No more renewing for what becomes something akin to a copyright perpetuity.

These two rule changes would neuter the power of a lot of these companies.