Recently there was an article about software engineering where the (apparently non-technical) author defined colloquial phrases such as "to engineer an outcome" as to jerry-rig and generally do the opposite of any scientifically-principled process. I think the onus should be on the researchers to use clearer technical jargon or else it creates this kind of false dichotomy where a very narrow claim is used to imply much more. Frankly I think exploiting vagueness of words like that is sometimes intended, especially in titles/headlines. The careful technical interpretation is for CYA, while the broad colloquial interpretation is for social/political points and agendas.