It looks like a billionairephobic dog whistle to me. Why is it necessary to emphasize that they aren't humans if what he means to refer to are corporations?

But here are some interesting stats for you. raspyberr thinks that "things with large amounts of money aren't humans and don't have morals". So let's consider the thing with the largest amount of money of all: the US federal government. The federal government's annual budget is almost 6 trillion, approximately 30 times that of Google Inc. Google gets 100% of its energy from renewable sources. The corresponding figure for the federal government is 10%. Shall we tax Google more? I'm not sure. Seems like we'd just transfer assets from a moderately amoral entity to one which is even more amoral.

Well since this is spurring a conversation I should clarify my position. The person above was right. I was talking about corporations and companies. Billionaire humans are a seperate discussion but they aren't the marketing industry.

With regards to your second point, I don't really think you've said anything noteworthy. Governments aren't humans and don't have morals. They're processes. When they do mass marketing we call it propoganda and that word seems to have pretty negative connotations with it.