Your most welcome!! That is why I suggested organic marketing! No Ads Spend! It gives you the opportunity to connect with people authentically and asking questions that can add value to your business!! Have you thought about creating a FB group/community? If you don't have one already? It's a great way to engage your target audience!

We do have FB and Instagram accounts and frequently post there. I try to announce updates or changes to the app in other related FB groups too. But normally the posts in other groups are reviewed by their admins and not allowed.