It frustrates me a lot. I don’t even know how to find useful information online anymore for everyday things like “how hot is too hot outside for a cat?” I invariably land on a garbage page with paragraph after paragraph of unintelligible keyword fluff. I keep thinking that one of the paragraphs will have a the content I’m looking for, but more and more I get to the end and realized I just scanned a whole page of referral links and content that was clearly farmed out to be written by someone who either doesn’t know English or GPT2 or something.
But Google are getting money of scams so ...
Maybe this wasn't a real example, but searching exactly this (quotes not included) returned the answer in a knowledge box at the top of the page and the first several organic results had the answer very clearly in the text.
You can see this in the recent Google 2FA threads too, lots of people were quite sure Google is doing this to get their phone numbers. The facts don't line up with that, but who has time for facts? They know they're right, and so do the people upvoting. If you point out the facts a handful of confused people might agree, yeah, what you're saying does seem to match reality, but that's no match for the self-assurance of those who haven't checked at all.
Much of the time you can get a long way on just lots of people believing you, without any basis in reality. But Mother Nature couldn't care less what you believe, and it's tricky for people who think this way to sense where the line will be until they've stepped over it.
Better versions of the (apocryphal) story of King Cnut the Great can get this across. The courtiers pretend to believe their King's claim to command the sea, but the sea of course couldn't give a shit, it's just water, it obeys Mother Nature's laws (in this case Gravity via a fairly circuitous process causes Tides) but not the whims of men.
more and more like (a worse version) of the yellow pages every quarter.
It's gotten to the point where spam sites with out of date articles are now ranking number 1. Yet everyone else is being thrown around page 2+. Google is inevitably only concerned about Ad spend so this instability of rankings forces you into their ad spending machine.
Organic results in the last few months have been a cesspit and so by the looks of it we are now in a full stream of shit with Google. Ads are scams, organic results are not what they should be due to endless 'algo updates'.
What's the solution? I ponder this daily. Without Google and Facebook targeting, starting a successful, long lasting business just got hard again.