Re:What I learnt roasting 200 landing pages
by chefchaouen on Thursday May 13, 2021 @01:13PM
(#27144626)
A dev in my department is doing a POC to demonstrate the relationship between the quantifiable readability (albeit in Japanese) of a company’s securities filings and that company’s financial performance. That project, and the nngroup link you kindly shared make me think readability is a legitimately important consideration when designing a landing page as the OP is suggesting.
Re:What I learnt roasting 200 landing pages
by lifeisstillgood on Thursday May 13, 2021 @03:48PM
(#27146495)
What's the (proposed) causal relationship there? Companies with clear business models can write clear notes to the Stock Exchnage, or companies that write clearly to the exchnage can communicate to the market (users investors) also clearly
(I am assuming that no-one thinks that Japanese consumers read security filings before making their weekly shop?)
This is not what the OP is suggesting. He's paraphrasing a well-established usability guideline [1] to use text that has a readability score of 5th grade or lower, because people are in a hurry and they don't read text on the web, they scan it. Using more complex sentence structures in this context only leads to misreadings and misunderstandings.
[1] https://www.nngroup.com/articles/how-users-read-on-the-web/