What I learnt roasting 200 landing pages

Re:What I learnt roasting 200 landing pages by GayforMoleman on Thursday May 13, 2021 @10:15AM (#27142316)

The article has acronyms (USP, CTA,...) that the author never cares to actually explain what they mean. I find that it's a really opaque and hostile way to approach a subject and it mostly makes me feel like the author wants to sound like he really knows what he's talking about. He stretches simple points (Have a clear mission statement/product description.) into longwinded statements with unnecessarily complicated jargon. Really just feels like I'm being pitched a service the whole time I'm reading.

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Re:What I learnt roasting 200 landing pages by ollymeakings on Thursday May 13, 2021 @10:17AM (#27142340)

Unique selling point and call to action.

I will actually correct that as one of my insights is to remove confusing acronyms to improve legibility.

Sorry the rest didn't work for you.

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Re:What I learnt roasting 200 landing pages by StavrosK on Thursday May 13, 2021 @10:57AM (#27142785)

I wrote something that might help: https://github.com/skorokithakis/expounder/

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Re:What I learnt roasting 200 landing pages by TheCowboy on Thursday May 13, 2021 @12:09PM (#27143787)

I don't know why you got downvoted because this is a good idea.

The only criticism I have is that usually the dotted underline is associated with adwords on some sites. I don't know if there's a better way to do it. Superscript question marks at the end of the phrase?

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Re:What I learnt roasting 200 landing pages by moshmosh on Thursday May 13, 2021 @12:39PM (#27144237)

There's a built-in HTML tag for this that traditionally uses the dotted underline. Looks like it doesn't do that on all browsers, though, these days, but it's a CSS tweak to add it. Behavior also seems worse than it used to on some browsers—safari makes you hover for a little to see the expanded definition, while I recall clicking to see it before, which is better.

https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ab...

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Re:What I learnt roasting 200 landing pages by amatecha on Thursday May 13, 2021 @09:12PM (#27149483)

There's also the <details> element: https://developer.mozilla.org/en-US/docs/Web/HTML/Element/de... It works quite nicely but is a block element by default. You can override that with some CSS (display: inline or inline-block) and style it to look more like a regular piece of inline content. Pretty useful IMO!

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Re:What I learnt roasting 200 landing pages by StavrosK on Thursday May 13, 2021 @12:25PM (#27144017)

Hmm, I have an adblocker so I can't say I've seen that pattern much, but you can easily change the display for it with a few lines of CSS.

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Re:What I learnt roasting 200 landing pages by peterthehacker on Thursday May 13, 2021 @04:36PM (#27147102)

I’ve never heard of USPs before this article. Stopped reading to google “USPs landing page” which returned links to usps.com, the US mail carrier.

CTA is pretty well known though. Regardless, explaining those acronyms would improve clarity.

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