What I learnt roasting 200 landing pages

Re:What I learnt roasting 200 landing pages by kackerd on Thursday May 13, 2021 @08:26AM (#27141304)

I know that there is a lot of art behind these type of patterns and getting people to sign up, etc. However whenever I see them discussing techniques, they seem to ignore the fact that people quickly learn to work around them.

If I go to a new company's site, I'll quickly try and figure out whether I can get the info I need without signing up to anything I don't want. I'm used to weighing up giving my personal details, signing up for emails etc. If your site seems too spammy, intentionally opaque, or just yechy, I'll just forget about it and move on.

Change the patterns or the KPIs, and I'm sure that many of your page visitors will change up too, especially the more savvy ones.

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Re:What I learnt roasting 200 landing pages by JackPoach on Thursday May 13, 2021 @08:30AM (#27141338)

Yep, this is exactly why infobiz one-pagers with extra long text blocks that never ended started having the opposite effect. It's like writing THIS IS A SCAM in bold letters. 'Customer isn't a fool. She's your mother'(C)

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Re:What I learnt roasting 200 landing pages by kackerd on Thursday May 13, 2021 @10:49AM (#27142697)

Yes. A lot of 'innovation' in marketing is just changing things to eliminate design decisions which are associated with scamminess and coming up with new ones which aren't yet overused by the worst bottom-feeders and so seem 'fresh'.

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