Facebook Mobile distro would be something, but it’s an expected move. They’d have to be more creative and attack sideways.

Facebook could enter the actor/actress recruitment market, own contracts and manage their Instagram along all their artists’ public reputation and persona. It’s not hardware but at least it’s real-world assets that reinforce their network’s desirability.

Facebook could buy Homebrew or IntelliJ and become a tool that every developer for most languages need to use, and it would give it more leverage in negotiating with AWS/Azure (Oh, the SDK has bugs with GCP? too bad!)

Those are just examples that have not been implemented because they are half-ideas, but it’s the idea of attacking really sideways.