I understand where you’re coming from, and I’m a proponent of story-telling, but give me the main points first, then let me read the story of if I feel like it.

To be more cynical, this is because it’s behind a paywall. They want to entice you with a little morsel of information, get you hooked into a story, then cut you off at the paywall.

If they gave away all the info in the first few lines, less people would want to keep reading