An interesting product could be a TV with swap-able boards. One could be a simple dumb board with inputs, or you could switch it out for a board with privacy oriented smart features. There could also be a gaming targeted board with more even more power. I don't know much about driving LCD/OLED panels, but maybe it could also be useful for updating specs, like you could just upgrade the board when there's a new HDMI version or HDR standard, or to add hardware acceleration for a new codec.