> There is no inherent ethics in any of these companies.

Didn't say that. Said they had a much better track record.

AirTags launched with clear consideration to privacy issues, like a stalker dropping one in your bag. They appear to have thought this out well. The recent anti-tracking changes to iOS that Facebook is squealing about are another point in their favor for me.

Are they my friend? No. Are their interests currently better aligned with mine? It would seem so.

Debatable - https://arstechnica.com/gadgets/2021/05/apple-brass-discusse...

If by anti tracking you mean the constant permission checking and ability to say “only when app is open” etc. I applaud this.

I'm referring to the more recent iOS 14 changes, especially that it defaults to "no tracking, don't even prompt" - users have to specifically turn on a "let apps ask me" setting to even get a prompt.

https://news.ycombinator.com/item?id=27075180

"Said they had a much better track record."

As I've said, the track isn't important, the current market positioning is. Apple will not care about what they did in the past if their market position and positioning is changing.

Are you saying, currently, Apple is better for people concerned with privacy compared to the other big companies?

For now? Yes, because they build their market positioning on this, it's part of their branding.

If this changes they will sell all your data without a second thought.

Then I do not see how ceejayoz is, currently, being fooled by Apple marketing.

Yes, my point is you can simultaneously be aware that Apple can or will screw you in the future, but also choose to place more trust in Apple compared to Amazon at the present time.

Interesting read though, thanks for the link!