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Re:Why you can’t buy a thermapen on Amazon (2016) by kevinmchugh on Monday May 10, 2021 @11:22PM (#27113881)
If you can find the cheapest ones that are just as durable, accurate, and fast you can replace the market leader amongst pros and serious hobbyists. That's worth a lot of money.

Get the right influencer/review site on your side and it's all downhill from there.

ETA: the thermapen isn't the Wirecutter recommendation. They recommend the entry level, $35 thermoworks option. So that's the price point to compete with and the $100 thermapen is the quality mark to hit.

Re:Why you can’t buy a thermapen on Amazon (2016) by jjeaff on Tuesday May 11, 2021 @01:57AM (#27114700)
The thermoworks dot option is also manufactured and sold by ETI in the UK. Thermoworks just slapped a different name in it.