If I'm buying the usual consumable goods, I'll buy from Amazon. There's not much point in counterfeiting those for the most part, and the financial risk is very low in the first place. Anything more expensive than $100 or so I'm going to try and find a) high quality materials and b) made as local as possible. It's not always possible. For those type of product, though, I'd rather spend 3x the amount, 1/5 as often.