Over the years I've needed high end gear in a hurry mostly for emergency work after hurricanes or wildfires. I have dealt with all the rental houses in the US and the one the author of this article founded is hands down the best (lens rentals., on) .

Its interesting how much effect the founder can have on a business even after its grown large. You can tell if the company exists primarily to fulfill a mission or just as a money making exersize.