Re:The economics of movie production placements
by paxys on Monday May 10, 2021 @04:16PM
(#27110364)
The citation link in that line itself is about stuff like music licenses and doesn't mention props at all.
Getting clearance from the company is more for mutual benefit than a legal requirement. Why not get some money or at least the equipment for free if you can?
That contradicts the first result from google: https://www.legalteamusa.net/can-you-use-a-brand-product-in-...
(And the Louis Vuitton lawsuit mentioned in the above article was later dismissed so Warner Bros didn't need their permission: https://www.hollywoodreporter.com/business/business-news/lou...)
Also, there was another recent article I can't find at the moment that talked about brands that appeared in movies/tv that the companies didn't know about ahead of time because the producers never contacted them. The companies didn't care because they liked the free publicity.