Re:The economics of movie production placements
by laurex on Monday May 10, 2021 @06:09PM
(#27111485)
As someone who used to write contracts for a distribution company, this is correct. The distributor doesn't want to take on liability. For a self-released film, a producer takes on this risk- it's not a problem unless you get sued.
The Producer gets funding for their project from distribution company (Paramount, Disney, etc). The distribution company is the long-lived company that recurring revenue has to go to.
The distribution companies work as a cartel, whereby they have an existing revenue stream from all the product placements in existing films/tv that they want to protect. So as part of the Producer's contract with the distribution company, they must get the permission of the distribution company to include branded products in their films.