“I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”

Steve Jobs

All Things Digital Conference, 2010

> Apple was not marketing privacy as heavily back then as they do now.

Notice I didn’t say they weren’t pushing privacy at all, I said not as heavily.

I read what you said, I just think you're quite wrong. This (2012) was when they were first having to do damage control for Siri being so awful, and they had the whole series of ads on prime time TV talking about how it was private.

Apple has had privacy and security as a core part of their marketing since forever. They also had a whole set of ads and comments in keynotes about how secure and privacy focused OSX was, taking shots at Windows.

> Apple has had privacy and security as a core part of their marketing since forever. They also had a whole set of ads and comments in keynotes about how secure and privacy focused OSX was

I went back and skimmed through the past decade of Apple commercials, keynotes, and interviews by execs. After doing so I stand behind my point that privacy was not marketed the same pre 2017ish as it was after that. Yes, you’d see mentions here and they, but not until around 2017 did it become center stage and the apparent lens through how everything is viewed.

This is a very subjective thing though, so how about we disagree and commit?