Yes, yes (to the extent of maintaining their business relationship), and yes. I think you vastly underestimate the power of apathy. 99% of their customers won't even think about it, 90% of the customers who do think about it won't weigh its importance strongly enough to even potentially impact their decision, and 90% of the remaining customers will be satisfied with some minor deflection, platitudes, and hand-waving.

Don't get me wrong, I wish you were right, I just don't think you are.