And similar to the French Laundry menu, there are many indicators that a lot of thought has been placed into this menu and is thus a high end restaurant. You can see many of the techniques mentioned in the article: removing the money symbol, groupings of 3-6 items, use of long and fancy words for the dish names (in lieu of subtitle description). The font choices and layout are also clear indicators.

If you're ever in London I'd definitely recommend it, interesting history, it's a private members club now (the restaurant is open to public bookings though) and the building has a storied history, being a brothel and the one time abode of Karl Marx at certain points.