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A comment on Over 96% of Apple Users Have Blocked Facebook from Tracking Them. Parent comment

Re:Over 96% of Apple Users Have Blocked Facebook from Tracki... by aledalgrande on Saturday May 08, 2021 @09:15AM (#27086853)
This. Because nobody can inspect FB's data, advertisers always had to believe that their segmentation and cohorts were as good as they were saying, creating better leads for them. But now they can't tell that story any more.
[ Parent | on HN ]
Re:Over 96% of Apple Users Have Blocked Facebook from Tracki... by skohan on Saturday May 08, 2021 @09:50AM (#27087113)
Yes it's lose-lose for Facebook. Either the individualized advertising works, and the value per impression is going to go way down on iOS, or it doesn't work, and they're going to have a lot to answer for. It's an experiment they don't want to run.
[ Parent | on HN ]