You believe Amazon is so bad at removing fraud because they are greedy and evil and are happy to have it. I believe Amazon is so bad at removing fraud because it's beyond their capabilities, and that nobody knows how to ensure trustworthy information on the internet.
But we arrive at the same spot: I don't really buy from Amazon anymore either for anything where the quality matters, because I can't trust anything on there. I use Chewy for pet stuff, Newegg or Monoprice for electronic stuff, Lee Valley for gardening stuff - etc.
In a way, I'm more pessimistic than you: I think good intentions wouldn't even help.
This isn't hard. Seriously, you have lost all goodwill from me - anyone that isn't a fucking idiot could immediately solve this problem. But Amazon doesn't want to lose money, is what you really mean.
Fuck Amazon and fuck you. I have more respect for Facebook at this point.
Bull shit.
There will be Amazon rockets and maybe one day a Mars landing but stopping mass fraud is too big a problem?
Reasons:
- Receiving broken, clearly used/returned, or counterfeit items.
- Product reviews obviously gamed and useless.
- Sticking their nose into political issues. Just run your services please and don't try to tell me what to read or think.
And I'm saying I think this is already happening, and the most talented senior employees are already starting to leave. This is going to take years, maybe decades to unravel. But I've already shifted away from buying things on Amazon because the experience has become significantly worse for me and I'm better off buying elsewhere.
You're welcome to disagree, but I think Amazon is no longer about value creation but value extraction. And quite frankly it doesn't matter if you feel differently as an employee, because that's how I feel as a customer.