There was an example not so long ago of a paper published in, I think, biology, where the author had invented a wonderful new technique for more accurate estimates of the area under a curve.

It was Simpson's rule.

CORRECTION:

It was worse than that. It was the trapezoidal rule:

http://care.diabetesjournals.org/content/17/2/152.abstract

The author named it after themselves:

    ... The Tai model allows flexibility
    in experimental conditions ...

and got 75 citations ...

http://fliptomato.wordpress.com/2007/03/19/medical-researche...

Unbelievable.