I tend to agree with you. If water is precious then why is it so cheap? The avg family uses thousands of gallons a month. It's difficult to get people at current prices to stop wasting water. California farmers pay an average of $70 per acre-foot for water to irrigate crops (326,000 gallons) I live in an apt in California that doesn't even meter it. I can use all I want and the price is included in the rent. We have to get out of this mindset that water is a free gift from the sky and start pricing it in such a way that solutions to shortages become cost effective to implement.