> But one can often be in doubt about the effect of a word or a phrase, and one needs rules that one can rely on when instinct fails. I think the following rules will cover most cases:

    i. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.

    ii. Never use a long word where a short one will do.

    iii. If it is possible to cut a word out, always cut it out.

    iv. Never use the passive where you can use the active.

    v. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.

    vi. Break any of these rules sooner than say anything outright barbarous.