Most of the time I browse on my phone. If I'm on e.g. HN and I click a link, and I get a 3/4 page cookie notification, or if Intercom pops up a bubble over half the phone, I usually just close the page and don't bother. I think this backs up what you are saying, so much content isnt pay or watch ads, its "I'll glance at it but really I dont care enough about it even to dismiss a popup". This is very different from physical or service purchases. As I said in another comment, its "browsing".