Many people have a favorite TV ads. People watch the Super Bowl for the ads. People sing radio jingles to themselves. College kids put nice magazine ads on their dorm walls. People pay money for clothes with logos that are essentially just ads for themselves. People watch videos of influencers unboxing/using/reviewing products they are paid to unbox/use/review. Etc. People love all kinds of ads.

No one likes banner ads. It is failed ad format and should be replaced. No one likes direct targeting. It should be made illegal. There are lots of other ad formats and methods that work great. Those two are the problem.