Re:Why I Work on Ads
by marcinzm on Thursday May 06, 2021 @03:02PM
(#27067716)
>I've never clicked on an internet ad.
The most successful ads looks very similar to the organic content and tend to have very similar targeting mechanisms. Search ads that look like search results. Product ads on amazon that look like product search results. Facebook ads that look like Facebook posts. In my experience all those ads are quiet close to content I'd like and I've clicked on quiet a few without realizing it's an ad.
Re:Why I Work on Ads
by swader999 on Thursday May 06, 2021 @10:21PM
(#27071244)
I'd argue further that the most successful are not at all distinguishable as adds. They masquerade as content but are paid placements or placed just for the sake of advertising.
The most successful ads looks very similar to the organic content and tend to have very similar targeting mechanisms. Search ads that look like search results. Product ads on amazon that look like product search results. Facebook ads that look like Facebook posts. In my experience all those ads are quiet close to content I'd like and I've clicked on quiet a few without realizing it's an ad.