The insanely annoying thing that I have seen for a long time is that despite the fact that you have more information on me than anyone else the ads have been either useless or even insulting for years.
I remember bothering to click through the microscopic x in tve corner and select not relevant or something on Thai mail order brides. What did I get next? Filipino mail orders brides. Out of curiosity I marked a number of them as not relevant and I think I also saw:
- Polish
- Ukrainian
- Chinese
- and possibly a couple of more nationalities
- later I got ads for older women near me
- and then gay cruises
This went on for years.
Last year I finally started seing ads for electronics etc but now I feel no remorse for blocking ads anymore.
I'm just fed up.
Meanwhile Facebook, for all their faults and despite me blocking them for far longer than Google actually has had interesting ads.
Edit: I've nothing against Filipino or Thais or gay people or anyone, but I have something against scantily clad women etc showing up on my monitor both at work and at home and I think it says something about Google that they think this was the most relevant ads they could show me for years.
Work and personal.
Much more likely explanation IMO (someone please correct me if I am wrong):
Google get paid by the view these days and optimize for the most expensive views.
Yes it doesn't drive as much engagement, but that's the point. Over-optimizing for engagement is a bad thing. We have seen repeated evidence of this.
There should be general overarching categories: News site, food site, movie site, game site. But not "news site for radical right-wingers who believe in tucker carlson and think gun control is communism" which doesn't really require user tracking, but I think still falls on the bad side of things.
"Is a kid" is interesting. There's literally laws to prevent children from receiving too much advertising on TV _for good reasons_ their brains aren't developed enough to counter it. But on the internet? ANYTHING GOES!
This is "mainstream Republican" and it's about 1.5bits of information after "is UA resident".
Tucker is one of the most popular people in the USA.