I think that's the curse of our social media. At best you get a binary Like/Dislike mechanism, at worst just Like. There's no contextualization of those choices.

In this case, PG's writing is directly related to the discussions around MightyApp even though he doesn't disclose this fact. I think that's important because it's seemingly a conflict of interest being passed under the auspice of objectivity.

I also think it's important to discuss MightyApp, not for it's merits but for it's implications.

Unfortunately social media doesn't offer a "look at this shit" button along site the like button. I venture to say if they did there'd be a lot fewer likes.