Re:Why I Work on Ads
by exhilaration on Thursday May 06, 2021 @11:21AM
(#27064585)
Relevant:
Spotify will use everything it knows about you to target podcast ads https://www.theverge.com/2020/1/8/21056336/spotify-streaming...
Re:Why I Work on Ads
by the_snooze on Thursday May 06, 2021 @11:40AM
(#27064917)
Spotify is a bit of an oddball in the podcast world in that they're an all-in-one closed platform with a player and a production arm. They can easily feed user behavior data back to their podcast producers and advertisers.
Most podcasts and players operate on RSS feeds though. While they can very well target things via IP addresses and user-agent (no getting around that), podcasters and their advertisers don't have the capability to read/write persistent tracking data on the client, at least as far as I know. An advertiser would be hard-pressed to see that I personally listen to Stuff You Should Know and This American Life, even if the advertiser had contracts with both. The medium really hobbles how much tracking can be done.
Re:Why I Work on Ads
by earthboundkid on Thursday May 06, 2021 @03:47PM
(#27068253)
Traditionally, podcasts worked like radio and everyone got the same ad. Recently, people have been trying to "innovate" by ruining podcasts like how the web was ruined and use dynamic ad insertion. AFAICT, it still hasn't totally caught on yet. Anecdotally, I used to hear it on one of my shows, but then they changed networks and it went away.
Huh. Are you sure? I don't know anything about how podcast advertising works, but it sounds like you're assuming the full audio track, complete with ads, is the same everywhere and always.