Re:Google Reveals Its Stealth Social Project, Google+
by trafficlight on Tuesday June 28, 2011 @01:45PM
(#2706353)
They really didn't. Facebook had a small target audience originally. You also had to know somebody to get it. Rather than having a closed beta, they were building scarcity and exclusivity at the beginning.
[ Parent
| on HN ]
Re:Google Reveals Its Stealth Social Project, Google+
by madmanslitany on Tuesday June 28, 2011 @02:24PM
(#2706566)
The exclusivity was also emphasized by everyone knowing it had come out of Harvard at the very beginning, which had and has a social cachet that Google Plus won't.