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Re:Google Reveals Its Stealth Social Project, Google+ by Skalman on Tuesday June 28, 2011 @01:45PM (#2706347)
They're hoping to do the same thing they did with Gmail: use artificial scarcity to their advantage.

It'll work if the people there get invites - that way it'll gradually expand until it opens up to everybody.

Re:Google Reveals Its Stealth Social Project, Google+ by joebadmo on Tuesday June 28, 2011 @01:50PM (#2706382)
It's more natural with an email client, though, because email is already federated, so interoperable with the existing email system. This doesn't appear to be.