It might be fruitful to look at the inverted — Netflix is doing the selling here. They’re selling the intangible product of publicity (exchanged for labor) to a group of people who are struggling to evaluate the “real” value of the product. And the argument is of course that the product in fact has no real value — it’s a trick.

The problem then is the same as snake oil; the demand exists only because the consumers lack information. And then keeping in mind that market principles only produce efficient economies when information is available and known.