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Re:Preparing for Pre-Orders! (Framework modular laptop) by dubcanada on Wednesday May 05, 2021 @02:33PM (#27053849)
To be honest, nothing. I guess this target audience is more of the "nice looking (looks like a macbook), portable, slim, lightweight, upgradable" target audience. Then the "I already have a upgradable/repairable" laptop audience.

Apparently it's modular, but all desktops are "modular", and a fair amount of laptops are "modular" so it's a fairly meaningless word.

Re:Preparing for Pre-Orders! (Framework modular laptop) by nrp on Wednesday May 05, 2021 @04:49PM (#27055615)
We really did build this in part as a reaction to the historically modular and repairable notebooks becoming decreasingly so. Even the former standard-bearer for upgradeability, the ThinkPad T4xx (now T14) series no longer has two SO-DIMM sockets.

We then took that a few steps further by making the mainboard upgradeable, adding an Expansion Card system for port customization, and enabling personalization through color-customizable bezels and keyboard language selection.