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Re:ClearURLs – automatically remove tracking elements from URLs by reaperducer on Wednesday May 05, 2021 @11:57AM (#27051570)
A utm tag isn't the only way to measure the effectiveness of marketing. It's just the laziest way.

And once the adtech companies notice that every tag except utm is being stripped, you can bet that utms will start being stuffed with tracking.

Re:ClearURLs – automatically remove tracking elements from URLs by sagarm on Wednesday May 05, 2021 @01:31PM (#27052934)
If link stripping becomes common, links will start becoming unique. This performance information is just too important to running a business.