> In this thread alone are dozens of people completely blind to the concept of social signals, thinking instead about price, clarity and the vague notion of distant moral dilemmas.

> Yeah, I agree. I'd go even further and say that although the tech conversations on HN are substantive, the vast majority of non-tech conversations are devoid of social awareness

Social signaling and status symbols come up frequently on HN, and in this thread no less. Truly, in ordinary circles these concepts don’t come up and people aren’t even aware that what they’re doing is a concept that’s studied.