I saw an "unboxing" video for Nintendo amiibo's recently, by a collector who had amassed a large collection (all of them?) was unboxing them on video. The unboxing process obviously de-values each of the items, but the amazing thing about it was how shocked he was at the detail & manufacturing quality of the figures after removing the packaging: details he couldn't make out at all when they were packaged.

It's so strange. Buying boxed items with no intention to (ever?) unbox essentially amounts to just paying for the box itself, rather than the contents.