Good on them for doing that. Their mission is to save as many lives as they can and if riding a hype train lets them do that, then the overall outcome is still very positive. The environmental externality is bad but trivial compared to the benefit of lives saved if this auction goes through.

With a bit more of creativity/effort, someone could have created a smart contract for keeping track of all the donations and only releasing them once they reach a certain threshold, then giving a token back representing a "life saved" to donors if they truly wanted, but I get capitalizing on NFTs' hype right now.

> > > it's riding the hype of NFTs more than anything.

The point is hype-based advertising. As people have been repeatedly pointing out all over the thread.