There will also always be a horde of developers who mistake normal users' lack of understanding for what's going on and an inability to see the direction this is taking us in with consent or even enthusiastic assent.

Paraphrasing upton sinclair: It is difficult to get a man to understand something when his stock options vesting depends on his not understanding it.

See also: privacy, right to repair, app stores with 30% markups on in-app transactions, intrusive advertising, the death of journalism, internet connected lightbulbs, bitcoin CO2 emissions, electronic voting, etc.