this incredibly viral "chia will cause a shortage of hard drives" meme (true or not) is a huge gift wrapped win for the coin's promoters.

every impression of this meme that results in someone's decision to avoid chia (which, had they never heard of the coin in the first place, would have been the outcome anyway) will be offset by a half dozen others who will spot a quick 10x return opportunity for themselves, even if they recognize that the long term result is a net negative for everyone else.

it's Streisand Effect rocket fuel.