Power. The point is power. Step 1: note an issue. Step 2: show how the issue is on a direct path to genocide. Step 3: as the issue is now connected to genocides, it should never happen again. Obviously the best way to ensure that is to have someone special (or, say, a committee) in a position of power.

I'm not even saying it's a cynical play, it's extremely easy to forget to reflect on it and just think you're doing the right thing all along. The outcome is still the same though.